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Posted: Monday, July 28, 2014 4:51 PM

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With over 15 years in the pet industry, I know what it takes to be successful. So here are my 10 Pet Marketing commandments, violate them at your own risk. Follow them and you may find success & riches in the pet industry.

10 Pet Marketing Commandments
1. Thou shalt have more than 1 pet product SKU.

2. Thou shalt have great packaging.

3. Know thy pet category.

4. Thou shalt get the right pet rep.

5. Know thy competition.

6. Thou shalt have a pet marketing budget.

7. Thou shalt go to Global Pet Expo.

8. Know thy pet customer (retailer).

9. Thou shalt advertise your pet product.

10. Thou shalt conduct pet marketing research.

I hope you find the commandments helpful. I wish you the best of luck in your pet business. We also offer a free video on the best marketing practices to help you become successful in the pet industry:
Are you a business in need of help? Bulldog Marketing and Sales offers a FREE 30 minute pet marketing consultation. Contact us to set an appointment by visiting our website at

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