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Posted: Tuesday, November 27, 2012 11:21 AM

Theater Resources Unlimited, Back Stage and The Players Theatre announce the November TRU Panel
So Where's the Money and How Do I Get Some? 

Funding Strategies for Indie and Not-for-Profit Producers
Panel and Discussion
Tuesday, November 27, 2012 at 7:30pm

Theater Resources Unlimited (TRU) continues its fall season of monthly networking panels with So Where's the Money and How Do I Get Some? Funding Strategies for Indie and Not-for-Profit Producers, on Tuesday, November 27, 2012 at 7:30pm at The Players Theatre’s Steve & Marie Sgouros Theatre, 3rd floor, 115 MacDougal Street, NYC. Doors open at 7:00pm for networking and refreshments, panel starts promptly at 7:30pm.

This panel will explore the various opportunities for funding available for indie and not-for-profit producers. Are you eligible for DCA and City Council money, and how do you go about applying? What are funders looking for, and how do you convince them you have it? The panel will explore how to find and cultivate individual funders, the importance of crowdsourcing websites like Kickstarter, Indiegogo and Rockethub, how to find and get the attention of private foundations, and the reality of corporate funding.

Panelists include Gigi Bolt, theater and musical theatre program and philanthropy consultant, former Interim Executive Director of Theatre Communications Group, Director of Theater and Musical Theater at the National Endowment for the Arts, Director of the Theater Program at the New York State Council on the Arts; Andrew Frank, former Director of the Cultural Institutions Unit at the NY Department of Cultural Affairs, founding Artistic Director of Manhattan Theatresource.

Admission is $12 (free for TRU members). Please RSVP by email to or by phone at (212) 714-7628 at least a day in advance.

Theater Resources Unlimited (TRU) is a twenty-year-old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of theater. Membership includes self-producing artists as well as career producers and theater companies.

TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; TRU offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York Theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop and a Director-Writer Communications Lab; programs for actors include an Annual Combined Audition and quarterly Resource Nights and “Speed Dating” as well as free monthly actor workshops, in partnership with Weist-Barron Studios.

TRU’s monthly panels have been a core program of TRU since its inception, and in recent years executive director Ost has partnered with Back Stage to generate topics of interest to both TRU members and Back Stage readers. Founded in 1960, Back Stage is the world’s most trusted name in casting, auditions, and entertainment-industry opportunities. “Through TRU, Back Stage is able to reach beyond its actor base to a wider theater community,” said Ost, “and we get more visibility through the Back Stage connection.” For information about Back Stage, visit

Built in 1907 and converted into a theatre in the late 1940’s, the Players Theatre, host of the monthly TRU panels, has been a jewel in the midst of beautiful Greenwich Village, serving as a magnet for performing artists and their audiences. The mainstage theatre has been home to such long run productions as An Evening with Quentin Crisp, Psycho Beach Party and Ruthless starring an 8 year old Brittany Spears, Natalie Portman and Legally Blonde the Musical’s Laura Bell Bundy. The Steve & Marie Sgouros Theatre, a 60-seat loft space on the 3rd floor offers an intimate home for TRU’s panels, as well as a range of new works. For more information, please visit

Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) and The Montage Foundation, as well as generous support from the Friar’s National Foundation Association.

For more information about TRU membership and programs, visit or call (212) 714-7628.

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