Marketing Manager, Darphin, North America - The Estee Lauder Companies (New York, NY)

Title: Marketing Manager, Darphin, North America Location: Americas-United States-New York Job Number:_130113 POSITION SUMMARY: Drives North America sales through targeted marketing campaigns to recruit new consumers and retain existing consumers across all distribution channels. Partner with Global Marketing, Sales & Education, Sales Operations, Finance, Retailers and Spas on a regular basis to ensure implementation of strongest programs. Collaborate with team to create new programs that impact all channels of distribution. KEY RESPONSIBILITIES: * Create and execute a comprehensive Marketing program based on the marketing calendar, aligned with Global Marketing. * Partner with the Executive Director, North America in the development and execution of advertising strategy across all channels per season, in conjunction with the Global Brand standards. * Develop, execute and analyse print campaign added value strategy with media partners. Present key learning's to senior management with sort and long term action plan to address success and challenges. * Analyze effectiveness of promotional programs to determine ROI, successes, key learning's along with implications moving forward. * Work closely with Global Marketing to ensure that all merchandising collateral needs are current and on time for flawless execution. Work with sales to analyse merchandising elements and provide recommendations for go forward campaigns and marketing needs. * Drive innovation where necessary to ensure that in store tools remain relevant with Field Sales, accounts and customers. * Support the creation of new products, retailer presentations and seasonal marketing books. Actively participate in key sales and retailer meetings via new product/promotion presentation. * Post launch analysis of new products to include but not limited to sell in, sell thru, cannibalization, mix of business target to ensure that goals were achieved along with key learning's and implication for future launches. * Co-op Online and Outreach: support and implement online and outreach campaigns for use in co-op for promotions and primary launchers or product support programs. * Work in conjunction with Global Marketing, field and retail/spa/beauty stores to maximize effectiveness of mailers and programs. Manage day-to-day execution, distribution of reports and analysis of direct mail and in store promotional activity, sharing results and proposed plan of action with the team. * Work with ED NA, field and accounts to determine best practices for marketing tools, campaigns and initiatives. Create and support programs and strategies. * Work with Director of Finance on ROI reporting and New Launch, New Campaign and New Marketing Strategies to ensure best practice and measurable results. * Manage sample allocations (passport) and new launch forecasting with ED, NA and Director of Finance. * Manage creative director relationship (third party). * Manage BCA campaign * Under graduate degree required. MBA a plus. * 5 years related Marketing experience * Beauty, Fashion or Consumer Packaged Goods experience required * Highly detail oriented with strong analytical skills * Ability to think strategically and creatively, conceptualize and implement new ideas * Flexibility to manage developing initiatives and quick turn around for execution * Self Starter and ability to work on multiple projects with multiple deadlines * Must be an excellent team layer with the ability to build, foster and nurture relationship with member of cross-function teams and external groups * Excellent written and oral communications, excellent presentation skills, ability to personally organize and set priorities and to drive other people * Ability to analyse potential results/roadblocks and have good judgement in determining appropriateness/ROI of marketing programs. * Ability to take ownership of programs and projects. EEO We are an equal opportunity employer. Brand: Darphin

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