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Affiliate Marketing Manger - Starpoint Solutions (New York, NY)
Posted:
Sunday, May 12, 2013 3:56 PM
Affiliate Manager will be responsible for the day-to-day management of the Affiliate agency of record in addition to understanding and strategizing how Affiliate works with other Marketing Channels. This position must help determine, educate and communicate how each product segment should be targeted within the different segments of the Affiliate landscape for maximum return. Interfacing with merchants, marketing, IT and other departments are essential aspects of this role. To perform this job successfully, the Affiliate Manager must be able to perform each essential duty of the job outlined below, and to accept special projects as assigned: • Pro-actively monitor Affiliate performance, trends and projections • Manage and communicate effectively with agency, publishers and industry contacts • Ensure that the company brand voice and messaging is not infringed upon and that the correct verbiage is used at all times; communicate to superiors and legal if any egregious infringements persist • Interface with the merchant team, IT, and other departments in relation to affiliate’s role within the Marketing mix and work with other Marketing channels to leverage opportunities • Report to senior management regularly on Affiliate performance, dormant potential, and project plan for growth on a weekly and ad hoc basis; develop appropriate reporting to help broader team understand Affiliate’s nuances • Help redefine the affiliate polices as they relate to brand protection and channel growth • Stay up-to-date on new online features, betas and vet potential vendors • Minimum – 2+ years of experience in online marketing, direct marketing or product management • Preferred – 3+ years of experience in affiliate, search, online marketing or product management. Experience in affiliate marketing and/or ecommerce strongly preferred. • Minimum – A Bachelor’s degree, with specific training / experience in related field • Preferred – A Master’s degree, with specific training / experience in related field
• Location:
Manhattan
• Post ID: 36576074 newyork