Associate/ Senior Associate, Digital Media Operations - Cline Davis & Mann (New York, NY)
Posted: Monday, January 7, 2013 7:17 AM
We are looking for an Associate, Digital Media operations to join our thriving Media Group!
* Digital Media Project Management:Responsible for coordinating the execution of digital media campaigns
* Digital Ad Trafficking:Digital Spec Management and Trafficking of digital assets within PointRoll AdPortal ad server; managingDigital Media Campaign Trafficking Matrix, verifying that each digital media campaign has launched, and assets are functioning and clicking-thru properly;optimize creative by altering creative weighting and flighting
* Digital Media Metrics Management:Managingkey performance indicators per digital media campaign (impressions delivered, clicks received, CTR per digital media vendor, banner size, media type, and concept);
* Digital Media Analytics:Provide observations of given performance and recommendations for optimal performance per digital media campaign
* Would be trained to additionally handle
* Managing and optimizing of SEM campaigns via Google AdWords
* Strong analytical skills and ability to relate results to client business objectives
* Works well under pressure
* Excellent communication and diplomacy skills
* Bachelor’s degree
CDM is an equal opportunity employer and offers a comprehensive benefits package to its employees.
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• Post ID: 36224679 newyork