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Posted: Tuesday, February 20, 2018 12:07 AM

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Klein Hersh International - New York, NY

Our client was formed four years ago out of health systems and has experience tremendous growth (300 clients).

Their products are designed to reduce low-value and unnecessary care.

They leverage real-time alerts and relevant analytics to guide and influence physician's decisions.

When coupled with clinical content focused on safe cost reduction ("don't do" ?content), they can deliver the most effective cost reducing CDS available on the market today.

The Head of Marketing will define and optimize strategic and tactical components of marketing.

This individual will oversee brand integrity, develop and implement direct marketing programs to generate awareness, craft go-to-market messaging, work closely and synergistically with the Sales team, Product team and executive team.

We are looking for a unique combination of hands-on strategic and tactical marketing operations skills.

Job Responsibilities

Maximize our presence in the market among key influencers and clients across conferences, speaking opportunities and other content assets as needed.

Define and direct marketing programs for demand generation, thought leadership and client engagement.

Craft messaging that ties our solutions offerings into one cohesive and powerful narrative, while honing tight messages for individual products and offerings.

Measure marketing results and ROI by developing and tracking KPIs.

Work with external partners on co-marketing activities as needed.

Ownership of the processes where sales and marketing communicate and collaborate on marketing campaigns e.g. preparing campaign target lists, coordinating timely follow-up, tracking progress, capturing feedback and etc.

Measuring the number of leads generation by the marketing team by campaign, resulting meetings, opportunities and closed deals

Ownership of the size and quality of our house list, including solution/audience-specific segments, in close coordination with our sales and marketing intelligence team

Ownership of webinar execution, production and follow-up – including maintaining a webinar playbook

Ownership of email marketing, including extensive use of our marketing automation system Active Campaign,

Define, maintain, and reinforce brand integrity, including but not limited to style guides, presentations, and marketing collateral.

Job Requirements

Bachelor’s Degree

Graduate degree in business or marketing field (preferred)

Excellent strategic thinking, analytical and creative skills

Ability to turn complex technology concepts into clear communications

Extremely organized and able to work well in a fast-paced, collaborative environment

Outstanding communication, presentation and writing skills; PowerPoint/Keynote development skills a plus

10+ years of experience in strategic and/or marketing operations

Experience in B2B enterprise marketing

Proven understanding of the healthcare industry; start up experience a plus

Location(s) Los Angeles, CA / Boston, MA / Minneapolis, MN / Chicago, IL / New York, NY / Nashville, TN

If interested, please send a MS Word version of your resume to mfrank@kleinhersh.com


• Location: Manhattan

• Post ID: 154206302 newyork
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