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Posted: Tuesday, November 14, 2017 1:58 PM

ABOUT ONE LOVE:
One in three women and one in four men experience relationship abuse in their lifetime. Young women ages 16-24 are at three times greater risk. Three women a day are killed by their partners in the U.S. alone. The statistics around relationship abuse make it a public health epidemic that all of us have a stake in changing.

One Love exists for one reason: Yeardley Love was killed and her death was avoidable had anyone in her life understood the warning signs of an unhealthy and increasingly dangerous relationship. This realization – that Yeardley’s death might have been prevented – is the driving force behind our work to educate young people about relationship abuse and rally them in a campaign that can change the statistics.

What started in 2010 out of a family’s wish to honor their daughter, expanded in 2015 into a national educational campaign to improve young people’s understanding of healthy versus unhealthy relationships. Using emotionally compelling content, and a peer workshop model, we are reaching hundreds of thousands of young people, teaching them how to recognize signs of abuse, and providing them with the language and tools required to navigate these relationships.

Across the country, communities are engaging in this conversation. Over the last three years, more than 185,000 young people have completed our “Escalation” workshop in person; nearly 15,000 people have joined Team One Love to continue the conversation in their community after the workshop is completed; 12,000 facilitators have been trained to lead workshops, and our #ThatsNotLove digital campaign has had over 82 million views online.

As we continue to scale this campaign, engaging even more young people as leaders of this work, we are focused on ensuring the campaign reflects the perspectives and interests of all who are impacted by this issue. Working closely with individuals at schools and colleges, youth-facing organizations from churches to after school programs to community agencies, and domestic violence advocates across the country, we will engage more voices in what can be a truly human campaign for change. Together we can change the statistics and end relationship abuse.

ABOUT THE MANAGING DIRECTOR, MARKETING POSITION:
The Managing Director, Marketing will be the chief architect of One Love’s campaign expansion, building strategies and outreach approaches that enable us to better message and communicate the opportunity for meaningful engagement with this work. Leveraging knowledge gained to date as well as insight and guidance solicited directly from the communities we work to serve, the MD, Marketing will build an all-inclusive, integrated marketing and communications strategy that leverages powerful content to engage communities in working for change. Serving as a critical member of the senior leadership team and reporting to the CEO, the MD, Marketing’s objectives are to ensure that our campaign is one that can engage all stakeholders, exponentially expand its reach, and galvanize inspired communities to move from awareness to action.

Ideal candidates are expert brand and message developers with tremendous vision around content and voice, who are excited to build a national campaign that engages a broad coalition of allies and advocates as true partners nationally and locally in this work.

KEY RESPONSIBILITIES & OUTCOMES:
● Oversee content strategy, PR, communications, social media, digital marketing and metrics
● Lead a growing team focused on expanding awareness about One Love’s campaign to improve young people’s understanding of healthy and unhealthy relationships
● Create new opportunities for youth and broader community action that can help amplify awareness and participation in the campaign
● Recruit and manage relationships with key influencers, partners and agencies, leveraging their assets and support
● Develop shared messaging that inspires stakeholders about what we can achieve together
● Develop an extensive library of online content in partnership with stakeholders who help amplify the diverse range of voices and perspectives affected by this issue
● Expand content distribution exponentially, ensuring anyone can access the tools and curriculum to lead awareness and education programs
● Develop common language, iconic statements and an educational framework about unhealthy relationships with the goal of scaling a massive, standardized platform to educate all young people
● Build a brand amplification plan that will enable us to significantly expand and diversify our base of participants over the next three years
● Ensure consistency in brand voice across our various channels
● Lead optimization of our existing website and social communities to expand engagement, as well as to explore new strategies like SMS
● Create platforms for measuring marketing metrics for acquisition and engagement across all channels to ensure we are achieving goals
● Ensure PR efforts focus on amplifying the movement through placements in print, broadcast and online media as well as speaking engagement
● Oversee traditional communications and media relations efforts as well as key influencer outreach and engagement

QUALIFICATIONS & ATTRIBUTES:
Professional Qualifications and Experience
• Ideally 15 years professional experience in brand development, content creation, marketing, PR, communications, and/or related fields
• Proven track record of helping a brand expand overall awareness and user base
• Extensive experience with content creation across formats (film, podcasts, blogs, etc.), and demonstrated creativity about how new approaches to content can help expand and diversify a base
• Track record of successfully managing agency relationships and building partnerships to expand content reach
• Experience building content marketing strategies that maximize reach across channels and to diverse audiences
• Highly creative and visionary when it comes to brand, content, and voice
• Expertise in integrated digital social media marketing campaigns & strategy
• Experience building systems and teams; seasoned manager who can support and develop young team members
• Experience thriving in high growth, early stage, entrepreneurial organizations
• Proven ability to translate a cause with fire in the belly conviction and passion; serving as external spokesperson and ambassador
• Goals and metrics focused

Personal Qualities and Attributes
• Deep passion for One Love’s mission and movement
• Demonstrates a generosity of spirit & predisposition to believe in positive intent in people; applies this orientation internally & externally (works against territorialism and us versus them dynamics)
• Energized by fluidity, and highly adaptable to rapidly evolving and changing environments
• “Light the world on fire”, action-oriented approach to work
• A polished communicator and excellent writer, able to effectively articulate the case for One Love support
• High energy, enthusiasm, and a strong work ethic
• Ability to manage multiple priorities at once and to galvanize a team to do so as well
• Collaborative, team-driven style
• Superior organizational, time-management and follow-up skills
• Entrepreneurial mindset that embraces experimentation and can quickly pivot where required
• Demonstrated commitment to diversity; someone who views others with an assets-based lens, values all individuals and respects differences in regard to race, ethnicity, age, gender identity and expression, sexual orientation, religion, ability and socio-economic circumstance

TO APPLY:
This search is being managed by Axis Talent Partners. Interested candidates should submit a resume and cover letter detailing their specific interest in One Love’s mission and how their experiences meet the qualifications of the position to: http://axistalentpartners.applytojob.com/apply/3uz1oYh81g/Managing-Director-Marketing-One-Love.

One Love is committed to building a truly diverse and inclusive organization, and to providing equal employment opportunities to all qualified individuals. One Love does not discriminate on the basis of race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin,or disability. People from all diverse backgrounds are strongly encouraged to apply.

• Location: Bronxville, NY, Westchester

• Post ID: 143485892 newyork
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