What you’ll be doing...
The Manager of MarCom CRM will own the creative strategy, design, and final asset development for all direct-to-customer communications. They will lead creative across a wide variety of priority programs to the customer base. This individual will interface and collaborate with the Wireless Business unit to drive strategies that ensure brand consistency across multiple customer touch points and CRM vehicles. They will be responsible for building creative that is thoughtfully integrated with other branded elements and represents best in class direct response practices. This individual will lead a 360 creative view for all campaign elements delivered through channels such as email, direct mail, mobile push notifications and SMS/MMS. They will manage agency/client relationships; delivering programs that are on time, within budget, ensuring messaging aligns with overarching strategy. The MarCom CRM Manager will participate in creative reviews/present concepts to leadership, must be highly communicable and thrive in a fast-paced, dynamic environment.
What we’re looking for...
You’ll need to have:
- Eight+ years of relevant work experience in MarCom, CRM, Agency Management, Digital Marketing
Understanding of integrated marketing principles
Demonstrated knowledge of marketing best practices; tailoring creative and messaging to unique customer segments
Ability to write briefs, work closely with all disciplines within the agency/client creative development process
Ability to deliver premier customer experiences through multiple CRM touchpoints and marketing channels
Ability to take smart risks; defend work and make strategic decisions
Excellent interpersonal, verbal and written communication skills, including presentations to leadership and public speaking
Ability to work in a flexible, dynamic and fast-paced environment
Committed to upholding the Verizon Brand, culture and credo
Creative Problem Solving- ability to analyze information from various sources and extract key messages
Proficient in all things CRM, including test design, segmentation/targeting, and creative execution
Is an ambassador for the marketing department objectives and point of view on the Company’s brand and its visual and verbal brand identity
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences, regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or Veteran status. Different makes us better.
Click here for more info: http://www.verizon.com/about/work/jobs/2408803-marketing-communications-and-branding-creative-manager
• Post ID: 158594987 newyork