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Global Director of Digital Communications - Confidential - New York, New York - Confidential (New

Posted: Monday, December 31, 2012 3:08 AM


Responsibilities
Lead the strategy, execution and implementation of all digital communications
Work closely with the vice president for communications to ensure an integrated and strategic approach to all aspects of digital presence.
Oversee and manage a complete Website redesign and all content and functioning of the Website thereafter, collaborating with internal stakeholders to create effective Web communications.
Oversee the management of all social media initiatives, ensuring social media efforts are strategic, not duplicative, and function to expand key audiences.
Create and implement e-mail and Web campaigns to raise funds, engage supporters in advocacy and educate key audiences. This will include generating activist communications for national campaigns and collaborating to develop geographically specific communications strategies to build brands nationally.
Oversee all digital marketing efforts, including paid online media, search engine marketing, internal/external partnerships, etc.
Track and employ e-mail, Web and social marketing analytics to measure the impact of entire digital operation.
Increase visibility and traffic and expand the base of donors and advocates.
Monitor and respond to emergencies and natural disasters in the developing world and design and manage online response.
Qualifications
Minimum 5 years of experience in a senior management position in an advocacy or political campaign.
Minimum 3 years of digital campaign experience in political and advocacy communications.
Proven track record in growing Website traffic, social media followership, and e-lists.
Strong project management skills, including exceptional organizational skills and attention to details; ability to drive and manage projects from conception to completion.
Proven management experience and the ability to cultivate a high-functioning team, juggle multiple tasks under tight deadlines and meet schedules and assigned tasks in a timely manner.
Excellent writing, editing, proofreading and verbal communication skills.
Highly professional demeanor with strong interpersonal skills and judgment and a demonstrated ability to manage internal teams, contractors and consultants with emotional intelligence and good humor.
Capable of working well with a wide variety of personalities and leadership styles.
Creative, resourceful, flexible team player.
Strong analytical skills and data management experience.
Experience and facility with Raisers Edge, CRM and CMS platforms, including the ability to help our client transition from Convio to another CMS.
Knowledge of politics, advocacy, human rights and international development.

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